Brand Launch • Clothing / Hats / Stickers

Juiced
Fruit Lax

A fruit-powered lacrosse lifestyle brand built for young players who want to show their personality on and off the field. Pick your fruit. Play your position. Wear the squad.

Fierce enough for the field. Fun enough for every day.
🍓 Strawberry — Defense🍊 Orange — Attack / Mid🍇 Grape — Goalie⭐ Ages 6–12
Orange, the Juiced Fruit Lax attack and midfield character, charging forward with a lacrosse stick wearing a JFL number 7 jersey
Series 01 ★ Coming Soon Citrus Crusher Energy Collect • Wear • Play
JFL / The Idea

Lacrosse has a new squad.

🍓

Fruit

Bright, bold characters every kid can recognize at a glance — and pick a favorite from.

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🥍

Lacrosse

Real positions, real roles. Every character earns their spot on the field.

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🔥

Personality

Big grins, bigger attitude. A team kids can collect, wear, and make their own.

= A character-led brand where the art does the talking — on stickers, tees, hats, water bottles, helmets, and everywhere a young player goes.

Let the squad do the talking →
JFL / Character Universe

Meet the first lineup

Three fruits. Three jobs. One squad. Tap any player to see their scouting report.

See the full 9-fruit roster ↓
Pick Your Player

Which fruit are you?

Answer three quick questions and we'll match you with your JFL position. No wrong answers — every fruit belongs on this team.

1 · On the field, you love to…

2 · Your game-day energy is…

3 · Pick your sideline snack

JFL / Product Range

Three ways to wear the squad

A tight launch assortment — the characters do the heavy lifting. Hoodies and limited-edition drops follow once the first designs prove demand.

01Series 01 • First Drop

Stickers

Collect the characters. The easiest way to join the squad — and to tell us which fruits deserve a tee next.

  • Die-cut singles
  • 3-packs & full squad sheets
  • Numbered Series 01 designs
  • Made for bottles, helmets & notebooks
$5–$7Launch pricing
02Youth Sizes

T-Shirts

Wear your favorite fruit. Bold graphics up front, sideline-ready comfort everywhere else.

  • Hero character front prints
  • Three-fruit Juiced Squad graphic
  • Small chest JFL + big back number
  • “Little Juiced” art for younger players
$24–$32Launch pricing
03Everyday Rep

Hats

Rep JFL every day — at practice, at tournaments, and everywhere in between.

  • Embroidered JFL mark
  • Character patch designs
  • Team-color options
  • Built for players & fans alike
$24–$32Launch pricing
Juiced Fruit Lax t-shirt lineup showing Hero Tees, Juiced Squad tees, Grape Shot Stopper tees, Little Juiced tees for younger kids, and JFL number tees with player numbers 7 and 12
The Tee Lineup — 5 Ways to Play1 Hero Tee · 2 Juiced Squad · 3 Shot Stopper · 4 “Little Juiced” · 5 JFL Number Tee
⭐ Hero Tee — bold, single-character statement prints
👥 Juiced Squad — all three fruits, one team
🧤 Shot Stopper — big saves, even bigger attitude
🌱 Little Juiced — friendly art for the next generation
🔢 Number Tee — clean front, your number on the back
🧥 Hoodies $42–$58 — coming after Drop 01
JFL / Launch Product — Series 01

Stickers make the first drop collectible

Nine fruits, nine nicknames, endless bragging rights. Tap a player to scout them — and tap “Collect” to start your Series 01 checklist.

Juiced Fruit Lax Series 01 sticker sheet with nine characters: Blaze Berry, Blue Blitz, Peel Fury, Melon Mauler, Citrus Crusher, Pineapple Punisher, Razor Berry, Lemon Lightning and Cherry Bomb Squad
🏆 Your Series 01 Collection

0 of 9 collected. Pick a player above, hit “Collect,” and build the full squad. Singles, 3-packs, and a full squad sheet land with Drop 01 — and sticker favorites will help choose the next tee designs.

Three Juiced Fruit Lax lacrosse characters — an orange, a blueberry, and a pineapple — each holding a lacrosse stick
From character art to real merchBold mascots · strong outlines & motion · bright fruit color · JFL logo / player number
JFL / Who It's For

Players are the fans. Families fuel the brand.

Built for youth lacrosse first — then grown through teams, clubs, and tournament communities.

🥍

Players · Ages 6–12

Characters, color, and team identity they can claim as their own — a favorite fruit, a position, and a number to wear with pride.

🎁

Families

Parents and relatives get gifts that actually land: tournament gear, birthday-ready packs, and easy add-ons for the whole sideline.

🏆

Teams & Clubs

Squad packs, team drops, and player numbers for clubs and coaches who want their crew repping one identity together.

JFL is a fun lacrosse identity brand — not protective equipment or performance gear. Just pure team pride.

Ask about a team drop →
JFL / Launch Plan

Make the first release feel like an event

Start small. Learn fast. Scale what sells. Here's the road to Drop 01:

01

Build

Finalize the name, logo, characters, and product specs.

02

Sample

Order sticker, tee, and hat samples — test quality and fit.

03

Reveal

Introduce the squad through short social posts and team previews.

04

Drop

A limited first release online and at local lacrosse events.

05

Learn

Track best-selling characters, sizes, and repeat interest.

And after Drop 01? The universe keeps growing 🌎

🍍 New fruit characters & positions
🏟️ Limited tournament / club editions
🔢 Player-number customization
🎂 Team bundles & birthday packs
🧦 Hoodies, socks, bags & accessories
The expanded Juiced Fruit Lax roster — nine lacrosse fruit characters including strawberry, blueberry, banana, watermelon, orange, pineapple, raspberry, lemon and cherry
The character universe is the long-term assetNew faces keep the brand fresh — without changing its core identity.
Drop 01 · Limited First Release

Let the squad do the talking.

Join the Drop 01 list for first access to Series 01 stickers, youth tees, and hats — plus a vote on which fruit gets the next tee. When you tap join, your email app will open with everything pre-filled, so nothing gets lost.

One email when Drop 01 opens, plus occasional squad news. No spam — just juice. 🧃
Good Questions

Before the first whistle

When does Drop 01 happen?

JFL is in the Build + Sample stage right now — finalizing characters and testing sticker, tee, and hat quality. Join the Drop 01 list above and you'll be first to know the date, and first in line when the limited release opens online and at local lacrosse events.

What sizes will tees come in?

JFL is designed for youth players ages 6–12, with a friendlier “Little Juiced” line for younger kids. The JFL Number Tee lets players wear their own number on the back. Exact size runs will be confirmed with the Drop 01 reveal.

How do stickers work?

Series 01 launches with 6–9 fruit characters as die-cut singles, 3-packs, and a full squad sheet. Designs are numbered and limited designs rotate — and the sticker favorites help decide which characters become future tees.

Can our team or club get a custom drop?

That's the plan — squad packs, team editions, and player-number customization are core growth ideas for JFL. Choose “Coach / club” in the Drop 01 form above to flag your interest.

Is JFL game equipment?

No — JFL is a lacrosse lifestyle and identity brand: clothing, hats, and stickers for showing team pride on and off the field. It isn't protective equipment or performance gear.